Two iconic Australian brands team up to get you summer ready
Two of Australia’s most recognisable brands are getting together for summer, with Budgy Smuggler x Jim’s Mowing bringing lawns, larrikins and legendary swimwear into one very Aussie collaboration.
For the first time in its history, Jim’s Mowing has partnered with another brand on an official collaboration, teaming up with fellow Australian icon Budgy Smuggler to create a limited edition collection made for the great Australian summer.
The collaboration brings together two brands with a shared understanding of what Australians love: getting outside, having a laugh and getting the job done.
From mowing the front lawn to firing up the BBQ, heading to the beach or cracking a cold one after a hard day’s work, the Budgy Smuggler x Jim’s Mowing collection celebrates the everyday Australian summer.
“Jim’s Mowing and Budgy Smuggler are two brands that have become part of Australian culture in their own very different ways,” says Adam Linforth, Chief Smuggler of Budgy Smuggler
“This collaboration felt like a pretty natural fit. We wanted to create something fun, unmistakably Australian and something that people would actually want to wear.”
The collection takes the unmistakable branding of Jim’s Mowing and puts it into true Budgy Smuggler territory, creating a range that is as much about having a laugh as it is about looking after the backyard.
For Jim’s Mowing, the collaboration marks its first official brand partnership of its kind.
“Jim’s Mowing has been part of Australian backyards for decades, so teaming up with Budgy Smuggler for our first collaboration was a great opportunity to do something completely different,” says Joel Kleber CMO Jims Group
“Summer is the perfect time to have some fun with the brand and Budgy Smuggler knows exactly how to do that.”
The collaboration is built around a simple idea: Australia works hard, so Australia should play hard too.
Because once the lawn is mowed, there’s only one thing left to do.
Get your Budgys on.
The Budgy Smuggler x Jim’s Mowing collection will be available from Sunday 11th Oct at budgysmuggler.com.au with limited quantities available.
About Budgy Smuggler
Budgy Smuggler is an Australian swimwear brand known for its bold designs, irreverent sense of humour and distinctly Australian approach to swimwear. Founded in Sydney, the brand has grown from a local swimwear label into an internationally recognised Australian brand.
About Jim’s Mowing
Jim’s Mowing is Australia’s largest mowing and gardening franchise, with a network of local operators providing lawn and garden care services to Australians across the country. Part of the Jim’s Group, the brand has become a familiar name in Australian homes and backyards.
